The History of San Diego Real Estate: The 1970’s



In this special series, we will be covering the evolution of the real estate industry from the 1960’s to present day. These posts are based on the industry experience of Coastal Premier Properties Broker, Tom Tucker. It is our hope that by retelling the history of real estate in San Diego County, we will be able to trace the changes at a social, economic, and technological level that have led to today’s current industry profile and the results that have occurred for consumers, for better and for worse. Click here to read about San Diego in the 1960’s.



San Diego Real Estate History: The 1970’s


San Diego County Population: 1,357,854 people

San Diego County Population Growth For This Decade: 37%

Estimated Number of New Housing Units Built from 1970-1979: 67,620 Units

Estimated Number of Total Housing Units in the County by 1979: 148,173 Units (Including 47,015 Units Built Prior to 1960)

(information provided by the U.S. Census Bureau)


Overall, in the 1970’s, we began to see the emergence of the structures and the protocols that uphold our industry today. Perhaps most significantly, we started to see the first real cooperation between the different local boards, allowing real estate agents affiliated from other boards to obtain copies of the listing books. You were able, if you wanted to take a trip down to the board everyday, to get copies of the newest listings as soon as they hit “the market”. These came in the form of tear-sheets: small slips of papers that contained the bare bones facts about the property. The following week that same property would be available in page form with its photograph for inclusion in the books. The first real “go-getters” of this decade, were the ones who took it upon themselves to go and get the tear-sheets before the pages were ready for the book. This is the first indication that the industry’s engine was beginning to rev.

For consumers, the 1970’s marked an era of major progress. Franchises began to emerge during this decade. Century 21, Red Carpet, ERA, are just a few examples of the company franchises that started to emerge in contrast to the previous model of the independent brokerage. The emergence of these franchises, where one company owned multiple offices and thus controlled a “territory”, was a major impetus in the standardization of the language of our forms. These franchising companies had access to corporate attorneys, who worked with state and national boards to introduce the idea of using standardized forms in real estate transactions. Prior to the 1970’s, there were many different styles and languages used in each form and nothing was standardized from brokerage to brokerage or board to board. By the end of the decade, standard language for standard forms had appeared and everyone had mutually agreed to use them. During this decade, disclosure forms began to appear. Previously, a contract was about two pages long. What a difference from today’s industry where a file can amass quite a stack of paperwork.

During this industry, consumers also began working exclusively with one agent, who would show them properties to buy that were listed by other agents. This was different from the shopping model of the 1960’s where a buyer would call an agent to inquire about their inventory.


Notable Changes in Real Estate Law From This Decade:


1970: Under Business and Professions Code 10004, the Division of Real Estate was renamed Department of Real Estate (DRE).

1978: Proposition 13 is approved. In June of 1978, California voters approved Proposition 13, amending the State Constitution so that the maximum annual tax on real property is limited to one percent of ‘full cash value’ (market value) plus a maximum of two percent annual inflation factor based on the Consumer Price Index (CPI), as calculated by the California Department of Industrial Relations. (Sections 51 and 110.1) An additional sum is allowed to pay for indebtedness on affected property approved by voters prior to the passage of Proposition 13. Also, selected new indebtedness is allowed, only by a two/thirds vote of the residents affected.


Notable San Diego Events From This Decade:


1970: San Diego becomes California’s second-largest city.

1973: Point Loma College is established.

1975: Mayor Pete Wilson launches plans for a dramatic redevelopment of downtown San Diego.

1978: World-famed Old Globe Theatre in Balboa Park burns to ground in arson fire.

Notable United States Events From This Decade:


1979: U.S. establishes diplomatic ties with mainland China for the first time since Communist takeover in 1949.


Join us next month as we dive into the history of the 1980’s and take a look at what changes in that decade shaped the evolution of the real estate industry.

Recipe: Strawberry Crumb Coffee Cake


What You Need:


1 tsp. plus ¾ c. unsalted butter, at room temperature

4 c. strawberries, hulled and sliced

1 ½ c. granulated sugar

3 tbsp. fresh lemon juice

2 tbsp. cornstarch

¼ c. water

3 large eggs

4 c. bleached all-purpose flour

1 tsp. baking powder

1 tsp. baking soda

¾ tsp. ground cinnamon

¼ tsp. salt

1 ½ c. buttermilk

1 tsp. vanilla extract

½ c. firmly packed light brown sugar

1 c. confectioner’s sugar

2 tbsp. milk




  1. Preheat the oven to 350 degrees.
  2. Grease a 10×2 in. round cake pan with 1 tsp. butter.
  3. In a medium-sized saucepan, combine ½ c. granulated sugar, strawberries, and lemon juice. Bring the mixture to a boil and cook for three minutes.
  4. In a small bowl, dissolve the cornstarch in water. Add to the strawberry mixture and cook, stirring until it thickens. Remove from heat and let cool completely.
  5. In a large mixing bowl cream ¼ lb. of butter with the 1 c. granulated sugar. Add eggs one at a time, beating well after each addition.
  6. Into a medium bowl, sift 3 1/3 c. of flour, baking powder, baking soda, ½ tsp. cinnamon and salt.
  7. Add flour mixture, buttermilk, and vanilla to the butter mixture and beat until everything is incorporated.
  8. In another bowl, combine 1/4 c. butter, ½ c. flour, the brown sugar, ¼ tsp. cinnamon. Using your hands, combine until it resembles fine crumbs.
  9. Spread half of the batter in the prepared pan. Spread the strawberry mixture over the batter. Dropping heaping spoonfuls of the remaining batter over the mixture, about 1 in. apart. Sprinkle the crumb mixture evenly over the surface.
  10. Put the cake pan on a baking sheet and bake until golden brown, about 40-50 minutes.
  11. Remove from the oven and let cool slightly.

In a bowl, whisk together confectioner’s sugar, cane syrup, and milk until smooth. Drizzle

Top Beaches in San Diego

If San Diego is known for one thing, it would be for its gorgeous beaches. With 70 miles of pristine coastline, year-around sunshine and mild temperatures, you can enjoy the surf and sand almost any day of the year. For visitors and locals alike, the beach is a veritable wonderland and the place to spend entire days with family and friends. On any given day at any beach in San Diego, you’ll find a front row seat to a magnificent display of the western sky as the sun descents into the Pacific. So grab your towel and slather on the sunscreen because here are the Top 10 beaches in San Diego!

Just Another Day...

1.Sunset Cliffs:                                                                                                        Named for the sheer cliffs which border the ocean, “the Cliffs” is popular spot for hiking and watching Hawaii-caliber sunsets. In addition to a swimming beach at the base of the cliffs, there are several renowned surf-breaks stretching from Point Loma to Ocean Beach.

Sunset cliffs sunset cliffs 2 sunset cliffs 3

2. Coronado Beach:                                                                                                  Voted the “Best Beach in America” by the aforementioned Dr. Beach in 2012, Coronado Beach offers 1.5 miles of silvery white sand and epic views. Great for swimming and beach activities, it’s also the cleanest beach in San Diego.

coronado 1 coronado 2 coronado 3


3. Windansea Beach:                                                                                             Named after the oceanfront “Windansea” Hotel in 1919, this stretch of coastline has served as the home surf break to many notable surfers. The distinguishing landmark at Windansea is a palm-covered shack that was originally constructed in 1946.

wind 1 wind 2


4. La Jolla Shores:                                                                                            Stretching from the sea cliffs just north of La Jolla Cove to Black’s Beach, La Jolla Shores is a haven for locals seeking a well-rounded beach experience that includes swimming, surfing, kayaking and beachcombing. It is a great place for a barbecue with the family.

jolla 1 Sono in amore con la mia bella La Jolla jolla 3


5. Moonlight State Beach:                                                                                          One of the most visited beaches in Encinitas, this awesome spot is used for surfing, swimming, beach volleyball, and bonfires. Family friendly, Moonlight Beach has been called the center of recreation and social life in North County San Diego.

moonlight 1  moonlight 3

6. Torrey Pines State Beach:                                                                                    Nestled at the bottom of 300-foot sandstone cliffs, Torrey Pines is a local favorite among surfers and beachgoers. Located south of Del Mar and north of La Jolla, this picturesque beach is the perfect place to take visiting relatives.

torrey 1
torrey 3



7. Mission Beach:                                                                                                            In the summer, Mission Beach draws large crowds. It features two miles of pristine coastline and offers something for everyone. You can stroll along the boardwalk, where walking, biking and related activities are allowed. You can shop along the Strand, ride the giant roller coaster or join in a game of beach volleyball. Surfing is permitted at this beach in designated areas.

mission mission 2 mission 3



8. Pacific Beach:                                                                                                    Located just south of Crystal Pier, this beach stretches more than two miles. This location is ideal for a sunny sunset stroll or a leisurely bike ride. This is the most popular beach in San Diego, and often draws large crowds. Shops, restaurants and beach-equipment rental outfits are found bordering the north end of the beach. While tourists and teens congregate at Mission Beach, many of the city’s longtime surfers hang out at Pacific Beach, specifically at the surf spot Tourmaline.

pacific 1 pacific 2


9. Ocean Beach:                                                                                                        “Keep O.B. weird” is the unofficial motto for this spot, where you can find drum circles and nightly sunset gatherings. Ocean Beach lets pets and their owners run free. Dog lovers love Ocean Beach. It features a special dog-run area where dogs can roam leash-free. This beach also offers a variety of shopping, restaurants and fishing spots. This beach is also know for its great surf.

Sunset at Ocean Beach San Diego ocean 3 ocean 1


10. Imperial Beach:                                                                                             Imperial Beach is home to the U.S. Open Sandcastle Competition every summer. It is five miles from the U.S./Mexico border. There are many things to see and do here; swim and surf at the beach, take a walking tour of public art or take a nature hike and experience bird-watching at the world-renowned Tijuana Estuary.

imperial 1 imperial 2 imperial 3

Design Trends: Indoor/Outdoor Spaces

In San Diego, we’re particular fans of the indoor/outdoor space. The big sister of the open floorplan, indoor/outdoor spaces allow you to go really open! By utilizing french doors, sliding doors, bifold windows or doors, or even accordion windows and doors, the indoor/outdoor space is characterized by the continuity of flow from the inside of the house to the backyard, whether that’s onto a porch, patio, pool, or other outdoor space. When properly utilized, the indoor/outdoor space is an entertainer’s dream. Double your entertaining space without having to have your guests physically separate between inside and outside. Indoor/outdoor spaces are best incorporated into the kitchen/dining area or off a living or family room. We’ve rounded some of our favorite indoor/outdoor space inspiration below.

All images via our Pinterest







20 Best Apps For Renters

Renting? Here are some great apps to help you in your search process for your new home!


Rental Inventory:


Screen shot 2015-03-12 at 12.20.00 PM Zillow Rentals – iOS, Android (Free)

An online real estate database dedicated to facilitating the browsing of real estate for sale and for rent including listings not on MLS.


Screen shot 2015-03-12 at 11.59.13 AM Trulia Rentals – iOS, Android (Free)

This Real Estate app simplifies your home search and allows you to instantly see nearby apartments for rent, or open houses with hi-res photo galleries and essential info like crime and school ratings.


Screen shot 2015-03-12 at 11.58.35 AM Rentals – iOS, Android  (Free)

Confidently search hundreds of thousands of apartments, houses, condos & townhomes while 93% of our rental listings update daily and directly from the source (with many updated every 15 minutes!).


Screen shot 2015-03-12 at 11.55.53 AM Walkscore – iOS, Android (Free)

Walk Score is the only app that lets you search by commute time or near public transit. Search the newest apartments from Apartment Finder, HotPads, MyNewPlace,, Trulia and more.


Manage Your Moving Expenses:


Screen shot 2015-03-10 at 12.26.11 PM Mint – iOS, Android (Free)

The free Mint app helps you spend smarter and save more. Easily pull all your accounts, cards and investments into one place so you can track your spending, create a budget, receive bill reminders, and get customized tips for reducing fees and saving money.

Screen shot 2015-03-10 at 12.30.22 PM Spendee – iOS, Android ($1.99)

An awesome new app for managing your personal finances on the go. It gives you the power of unique data analysis in an adaptable environment that automatically and thoroughly analyzes your income and expenses, giving you intelligent advice on how to make the most of your money.

Screen shot 2015-03-10 at 12.42.40 PM Expense Manager – Android (Free)

Expense Manager is simple, intuitive, stable and feature-rich app that is able to track expenses and incomes by week, month and year as well as by categories even if you have multiple accounts in multiple currencies

Screen shot 2015-03-12 at 12.30.48 PM GoodBudget – iOS, Android (Free)

Goodbudget is a personal finance app for budget planning and money management.


Keep a Handle on Your To-Do List:


 Screen shot 2015-03-10 at 12.46.04 PM Evernote – iOS, Android (Free)

You’re on the path to something big — Evernote is where you do the work to achieve it.  Write notes of all types, from short lists to lengthy research, and access them on any device.  Collect web articles, handwritten notes, and photos to keep all the details in one place.

Screen shot 2015-03-10 at 12.46.54 PM Trello – iOS, Android (Free)

Trello is simple to use and infinitely flexible, you’ll know exactly what needs to get done, who’s going to do it, and what’s coming up next. Plus, everything you do is synced and saved instantly to the cloud, so that all your devices are always up to date.

Screen shot 2015-03-10 at 12.47.39 PM Wunderlist – iOS, Android (Free)

Wunderlist helps millions of people around the world capture their ideas, things to do and places to see. Whether you’re sharing a grocery list with a loved one, working on a project, or planning a vacation, Wunderlist makes it easy to share your lists and collaborate with everyone in your life.

Screen shot 2015-03-10 at 12.48.20 PMAny.Do – iOS, Android (Free) is a simple app for organizing your day. Manage all of your family s’ tasks, work projects and personal to-dos in one place and collaborate with others to be more productive. If you really want to get stuff done, whether its chores around the house or a critical team project, use to get it done faster.


Make Your New Place Your Own:


Screen shot 2015-03-10 at 12.50.12 PM Buzzfeed – iOS, Android (Free)

BuzzFeed has it all: the news you want now, the stories and quizzes that will be buzzing on the social networks tomorrow, and the recipes and life tips you didn’t know you needed.  Stay informed and entertained with a great mix of the best News, Buzz, and Life stories.

Screen Shot 2015-03-17 at 1.53.16 PMPinterest – iOS, Android (Free)

Get inspirations from other users on just about everything: recipes, decor, diy, room layouts, color matching, and more!

Screen shot 2015-03-10 at 12.53.36 PM Houzz Interior Design – iOS, Android (Free)

Houzz has the largest database of home design ideas on the net, with over 5,000,000 high resolution photos. Browse photos by style, room and location and save them to your virtual ideabook — it’s the equivalent of clipping design magazines to a scrapbook — making ideas easier to search, save, and share.

Screen shot 2015-03-10 at 12.54.33 PM RoomPlanner – iOS, Android (Free)

Home Design – Create realistic floor plans and 3D models in minutes for your next room or home design project. Quickly place and arrange rooms, furniture, cabinets, doors and windows. Visualize rooms and furnishings – choose from hundreds colors, materials, textures and 3D objects to design and decorate your room or house.


Get to Know Your New Neighborhood:


Screen shot 2015-03-10 at 12.55.10 PM NextDoor – iOS, Android (Free)

Nextdoor is the free, private social network for you, your neighbors and community. It’s the easiest way to connect and talk with your neighbors about the things that matter in your neighborhood. When neighbors start talking, good things happen.

Screen shot 2015-03-10 at 12.56.00 PM Yelp – iOS, Android (Free)

Top-ranked Yelp for your iPhone or iPad has over 50 million reviews on businesses worldwide — all in the palm of your hand. Whether you are looking for a pizzeria that is open now or a coffee shop nearby, Yelp is your local guide to finding just the place to eat, shop, drink, relax, and play.

Screen shot 2015-03-10 at 12.56.27 PM MeetUp – iOS, Android (Free)

Meetup makes community real. Our app helps you find groups of people meeting up in real life who share your interests. Get it now to find out what’s happening near you.

Screen shot 2015-03-10 at 12.57.05 PM GroupOn – iOS, Android (Free)

Groupon delivers unbeatable deals for 50—70% off the best stuff to do, see, eat, and buy in more than 500 cities located mostly on earth.  Download the Groupon app to start saving on everything you’re looking for—from right next door to across the globe.

Screen shot 2015-03-10 at 12.57.34 PM LivingSocial – iOS, Android (Free)

Save up to 80% on great local restaurants, relaxing spas, unique products, exotic vacations and more with LivingSocial for iPhone and iPad. Like a close friend who’s always in the know, we’ll help you discover and share the best things to see and do in your city.


Recipe: Won Ton Salad


What You Need:




1 green onion, coarsely chopped

1 clove garlic, quartered

¼ c. white wine vinegar

¼ c. soy sauce

2 tbsp. sugar

1 tbsp. dry mustard

½ tbsp. Worcestershire sauce

¾ c. peanut oil

2 tbsp. sesame oil

¼ c. sesame seeds, toasted


Shredded/chopped chicken breast

Sliced water chestnuts



Mandarin Oranges

Fried won ton strips




  1. Mince onion and garlic in a food processor.
  2. Blend in vinegar, soy sauce, sugar, mustard, and Worcestershire sauce. With machine running, gradually add peanut oil and sesame oil.
  3. Combine chicken, water chestnuts, lettuce, and spinach in a large bowl.
  4. Toss with enough dressing to cat.
  5. Top with fried won ton strips, mandarin oranges, and sesame seeds.